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Front Row
E-Mail Marketing Manager
• hamburg
Work-Life-Balance
At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a
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[...] class=highlight_text>global scale. Were continually cultivating functional areas of expertise and retaining the highest caliber of talent while sharing knowledge and data, creating efficiencies, and looking at every aspect of our clients business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-[. .. ] build and nurture lasting customer relationships by designing and optimizing personalized CRM strategies that drive retention and growth. Our CRM team is now looking for an experienced E-Mail Marketing
Manager-D2C (f/m/d) to take ownership of client CRM initiatives, develop impactful lifecycle strategies, and elevate customer engagement. This position is full-time and located in Hamburg. How would you spend your time if you join us? Lead the development and execution of personalized CRM and email marketing strategies [. .. ] and messaging are effective. Evaluate, select, and implement CRM and email marketing tools (e. g. , Mailchimp, Klaviyo, or Braze) in collaboration with our clients. Create, review, and optimize CRM
content to deliver highly relevant communications aligned with brand voice and customer needs. Design and optimize automated lifecycle campaigns (welcome flows, win-back series, upsell campaigns, etc. ) to enhance customer journeys. Analyze CRM performance data and report actionable insights to improve KPIs such as engagement, retention, and CLV. Train and [. .. ]
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